Policy for AlwaysTheSafeChoice.com

Last updated: 01/11/2025

Welcome to AlwaysTheSafeChoice.com (“we”, “our”, “us”).
We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit or use our website.

1. Who We Are

Website: https://alwaysthesafechoice.com
Company name: BURG-WÄCHTER UK Ltd.
Registered address: Eurocam Technology Park, Chase Way, Bradford BD5 8HW
Email: ukcs@burg.biz
Telephone: 01274 395 333

We are the data controller responsible for your personal data under the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018.

2. What Information We Collect

We may collect and process the following types of personal data:

A. Information You Provide to Us

  • Name, address, and contact details (email, phone number, etc.)

  • Vehicle information (make, model, registration, mileage)

  • Warranty details or preferences

  • Payment and billing information (processed via secure third-party payment providers)

  • Communications you send us (emails, contact form submissions, chat messages)

B. Information We Collect Automatically

  • IP address and browser type

  • Device type and operating system

  • Pages visited, time spent, and navigation paths

  • Cookies and similar technologies (see our Cookie Policy)

C. Information from Third Parties

  • Warranty providers or affiliates you authorise us to contact

  • Publicly available data sources (e.g., DVLA or credit reference data where applicable)

3. How We Use Your Information

We process your data for the following purposes:

  • To provide and manage our warranty comparison or protection services

  • To respond to your enquiries and provide customer support

  • To send service-related communications (confirmations, updates, etc.)

  • To process payments securely

  • To improve website functionality, content, and user experience

  • To comply with legal and regulatory obligations

  • To send marketing communications (only with your consent)

4. Legal Basis for Processing

We process your personal data under one or more of the following legal bases:

  • Contractual necessity – when data is required to provide our services

  • Consent – when you agree to receive marketing communications

  • Legal obligation – to comply with laws and regulations

  • Legitimate interests – to operate, improve, and secure our website and services

5. How We Share Your Information

We may share your personal data with:

  • Trusted service providers (hosting, payment processing, email delivery)

  • Warranty partners or affiliates who help us fulfil your service requests

  • Professional advisers (legal, financial, or compliance consultants)

  • Regulatory authorities if required by law

We do not sell your personal information to third parties.

6. International Data Transfers

Your data may be transferred outside the UK.
Where this occurs, we ensure appropriate safeguards are in place, such as UK adequacy regulations or Standard Contractual Clauses (SCCs) approved by the ICO.

7. Data Retention

We keep your personal data only as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements.

When your data is no longer needed, it will be securely deleted or anonymised.

8. Data Security

We use appropriate technical and organisational measures to protect your data from unauthorised access, alteration, disclosure, or destruction — including encryption, access controls, and secure data hosting.

9. Your Data Protection Rights

Under UK data protection law, you have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate or incomplete data

  • Request deletion (“right to be forgotten”)

  • Object to or restrict processing

  • Withdraw consent (where applicable)

  • Request data portability

To exercise any of these rights, please contact us at:
📧 ukcs@burg.biz

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
www.ico.org.uk

10. Cookies

We use cookies to enhance your experience and analyse site traffic.
For full details, please see our Cookie Policy.

11. Third-Party Links

Our website may contain links to external websites. We are not responsible for their content or privacy practices. We encourage you to review their privacy policies before providing personal data.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

📧 ukcs@burg.biz
📍 BURG-WÄCHTER UK Ltd. Eurocam Technology Park, Chase Way, Bradford BD5 8HW
📞 01274 395 333